Setting Sights on Starting a Business Website

It takes more than just a storefront or business office to set up an enterprise today. Business owners, whether big or small, are aiming to compete in today’s market and grow the business effectively need to include a business website in their list of start-up requirements.  Now that the internet has become a part of the modern lifestyle, having a business website enables one to have a wide market reach and conveniently connect with their customers. A well designed website paired with a brilliant marketing plan can boost one’s business ahead of its competitors in a short period of time.

Here are some ideas that one can use in setting up a business website:

Think of a Catchy Name

Name or brand recall is one of the important factors that advertisers consider in creating effective ads. The same can be applied in choosing a name for one’s business. A catchy and easy to remember brand name that can be directly associated to your products and services offered can bring your business at the top of the customers mind.

Get a domain name in several extensions along with a reliable web hosting

One can use their business name for their domain or use a shorter version of it if they please. The domain name helps customers find their way to your business using the web. Purchasing domain names in different extensions like .com, .info, or .net, can help protect your business name by ensuring that none of your competitors are able to use it. Make sure that your website is placed on a reliable web hosting service provider so that your business won’t be subjected to frequent downtime or service errors.

business website, Starting a Business Website

Make Use of Logos and Images for Branding

Logos and images are important to build up your brand. Design a logo, or have a professional get your logo done. Logos are a company’s trademark, the more established brands around the world today can be easily identified just by their logo. If you can’t afford to pay for a logo design yet, there is a tool called Logojoy that allows you to freely design logos, you then only pay what you’re actually using. They also provide beginners with a how to make a logo video. It’s totally worth checking out.

Images on a website are like illustrations and photos in a book, it makes everything attractive and drives home the message clearer. Make use of images in connection to SEO as well, images’ alt attributes are a big factor in making them show up on search engines.

Start Moving with Your Marketing Plan

An attractive and well-designed website isn’t enough to get your business moving. You’ll need to get your customers to visit your site and make their purchases. Start using internet marketing tools like social media and blogs to promote your site. Make use of SEO well, there are a lot of companies offering this service too.

Don’t Forget the Basics

There are some businesses that run on a website alone, and just like any brick and mortar business these web enterprises also need to secure business licenses, permits and comply with legal documentary requirements before they are authorized to operate. Those who intend to start an online business shouldn’t forget this important consideration before delving into the net with their business website.

6 thoughts on “Setting Sights on Starting a Business Website

  1. Thanks Marie, I love the way you explained everything but I’m still trying to figure out the SEO part of these website business thing. I know its very essential to whatever niche you are in but it seems I can’t still figure it out. I’m just a beginner, earning no cash at all. I don’t wanna invest money on things that won’t benefit me at all thus I’m looking into educating myself with DIY’s. When it come’s to SEO, what’s that one thing you’ll suggest every beginner does. thanks for reading and hope to read from you soon

    1. I have written a simple description on another post: – yep, go on with the courses here on WA because they really explain the details and the strategies you need to pick up on your online business…it may take time but worth it. 🙂 

  2. Hi Marie, some good points made about business websites.
    I particularly liked the logojoy logo making tool.
    I had a lot of problems with a logo on a previous business idea. Didn’t get on well with Fiverr and couldn’t find an adequate alternative. This one looks good.
    Getting suitable traffic to a new business website is not easy. Social media and search engine optimisation all take time. Would you consider paid traffic as a possible option to getting a new business up and running quicker?
    Best wishes, Chris

    1. True, organic traffic really need a lot of seo knowledge. Yes I do think paid traffic is good, I used to have paid traffic on some of my sites, but it closed…unfortunately. I am still looking for a good option…

      Yes, I used to make my own logos, but my skills are basic. 😀 Logojoy helped me on this…Thanks for dorpping by…

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