It takes more than just a storefront or business office to set up an enterprise today. Business owners, whether big or small, are aiming to compete in today’s market and grow the business effectively need to include a business website in their list of start-up requirements. Now that the internet has become a part of the modern lifestyle, having a business website enables one to have a wide market reach and conveniently connect with their customers. A well designed website paired with a brilliant marketing plan can boost one’s business ahead of its competitors in a short period of time.
Here are some ideas that one can use in setting up a business website:
Think of a Catchy Name
Name or brand recall is one of the important factors that advertisers consider in creating effective ads. The same can be applied in choosing a name for one’s business. A catchy and easy to remember brand name that can be directly associated to your products and services offered can bring your business at the top of the customers mind.
Get a domain name in several extensions along with a reliable web hosting
One can use their business name for their domain or use a shorter version of it if they please. The domain name helps customers find their way to your business using the web. Purchasing domain names in different extensions like .com, .info, or .net, can help protect your business name by ensuring that none of your competitors are able to use it.
Make sure that your website is placed on a reliable web hosting service provider so that your business won’t be subjected to frequent downtime or service errors. I am with Wealthy Affiliate and I recommend them 100%!
Make Use of Logos and Images for Branding
Logos and images are important to build up your brand. Design a logo, or have a professional get your logo done. Logos are a company’s trademark, the more established brands around the world today can be easily identified just by their logo. If you can’t afford to pay for a logo design yet, there is a tool called Logojoy that allows you to freely design logos, you then only pay what you’re actually using. They also provide beginners with a how to make a logo video. It’s totally worth checking out.
Images on a website are like illustrations and photos in a book, it makes everything attractive and drives home the message clearer. Make use of images in connection to SEO as well, images’ alt attributes are a big factor in making them show up on search engines.
Start Moving with Your Marketing Plan
An attractive and well-designed website isn’t enough to get your business moving. You’ll need to get your customers to visit your site and make their purchases. A website without visits is as good as useless. You have to convert the traffic you get to sales – visits means exposure, so make sure that people will know about your business website.
Start using internet marketing tools like social media and blogs to promote your site. Facebook, Instagram, Twitter, and Pinterest are some of the tools used for exposure, but Linkedin is still the more professional approach for business websites.
Make use of SEO well, there are a lot of companies offering this service too.
Don’t Forget the Basics
There are some businesses that run on a website alone, and just like any brick and mortar business these web enterprises also need to secure business licenses, permits and comply with legal documentary requirements before they are authorized to operate. Those who intend to start an online business shouldn’t forget this important consideration before delving into the net with their business website.