Mobile Marketing is an efficient way to interact well with the customers. One form of Mobile Marketing is through SMS. Sending Text Messages to customers has a personal touch. It allows companies to have direct interaction with their customers. It is very effective because if the reader has read your advertisement through text message, if he or she likes the way you advertise the product, she’ll respond to it for sure. On the part of the seller, there are tips to be considered. Seller must get permission first before sending text messages to the customers. It is more appreciated if the message is personalized, or it has a name of the customer. There will be appreciation on the part of the customer if they have seen importance from a Business.
Before, Mobile Phones are only used for Text Messaging and Communicating with the loved ones. But now, Mobile Phones have different uses in the society, especially on the part of the Business Sectors. They find it as an advantage to have connection and interaction with their customers. Marketers can also send pictures to their customers through MMS, for example, the customer wants to see the real picture of the product before buying it, then she or he may request a picture from the company where he or she wants to buy.
SMS Marketing is also a fast and efficient way of marketing since the message containing the descriptions of the products can be sent to the customer in less than 10 seconds. But the character in the text message is limited to 160 letters only. That is why, the marketer must choose the right message that she or he will deliver to the customer. He or She must make sure that the message contains all the information about the product that can easily attract or encourage the customer to buy their product. SMS Marketing is similar to Sales Talking, that is why, the marketer must make sure that the words that she or he will use are encouraging and can make the customer think that their product is worth buying for. SMS Marketing has both benefits to advertisers and users.
On the part of the advertisers, it will be easy for them to advertise their product, they do not need to talk personally to customers, they can send many text messages to different customers to make them aware of their product. Unlike before, advertisers must visit the customer personally just to advertise their product. They will waste time, money and effort if the customer does not want to buy the product anymore. On the part of the users, they will now be advised of the different products or services to satisfy their needs and wants. They do not need to go personally to the shop to inquire about the product, but now, with just one text message, then she may have all the information that she will need in order to decide if she is going to purchase the product or not.
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