Online marketing. E-commerce marketing. Online Presence. Self-promotion. Advertising.
Whatever you want to call it, the bottom line is that in order to succeed online, whether your business is completely online-based or your online business is simply an extension of your offline one, it’s important to focus on various types of advertising efforts in order to attract visitors who will hopefully turn into customers, and search engines that will rank your site highly within their indexes.
Here are a few tips to help you with your online marketing endeavors:
1. Keep things simple with an integrated registrar & host
Save yourself some clicks and payment woes by consolidating your domain registration and hosting account into one. Many companies, for example NetworkSolutions.com, can provide both services for you. Some companies can also offer custom website templates, social media account setup, e-commerce solutions, and their own advertising campaigns. I find Wealthy Affiliate as an all-around best platform for this (more on this later).
2. Update daily
Pick something — your blog, your Facebook account, your Twitter account, or ideally all three, and commit to updating them once per day. You don’t always have to post company-promoting content; feel free to engage visitors with trivia or questions about how their day is going – or share how your day is going.
3. Invest in one paid campaign
It’s fine to do it alone in terms of advertising and marketing, but give yourself a break at least a little bit of the time by using a pay-per-click or integrated links campaign. On the days you need a break from all of your online marketing efforts, you’ll appreciate knowing that the paid campaign is still going strong.
4. Use a calendar to set goals and meet deadlines
Organization is a very important part of any successful endeavor, especially a multi-faceted one such as online marketing. Make use of calendars, notebooks, to-do lists, dry erase pads, etc. – whatever it takes to keep you focused and on task.
5. Give yourself a day off
This is especially important for business owners who work from home. While it may be perfectly acceptable to be joined at the hip with your laptop, nobody said it’s good for your health, or your sanity. Pick a day, even if it’s the middle of the week, to kick back and relax.