Blog Contest, as it implies is simply a contest hosted on one’s blog. Hosts give away cash or products, paid for advertisements, domain names and hosting. There are a handful of reasons why bloggers hold contests or giveaways in layman’s terms.
One, for fun – there’s just this wonderful feeling you get in giving.
Two, prizes are sponsored by advertisers. Some advertisers are generous and they help provide prizes in exchange for web exposure.
Three, it’s the blog’s anniversary, it is a way of thanking the loyal and occasional visitors of the blog.
Four, to gain traffic. Once a contest is announced, eager participants would surely want to know the mechanics of the contest…this means visiting the website to learn more about the contest…traffic.
Five, to gain backlinks. One of the common requirement in blog contests is to make a post about it and include a link to the host. This is to gain backlinks in the process. If the contest has sponsors, it is also customary to include them in the post, they also benefit – exposure, backlinks and traffic-wise.
Six, to gain followers and subscribers – this includes google friend connect, Facebook page, twitter or email subscription. All these is to widen the readership that a blog has. And though some won’t admit there’s a hidden purpose to it, that of impressing advertisers (ssshhh)….that’s secondary though. It’s nice to know that others subscribe to your blog to read, yes but it’s also nice to see a lot of those numbers for the advertiser to know your blog’s network.
As participants we also abide by rules — to not defeat the purpose of the contest. After the contest, some of those who didn’t win would unfollow, unlike or unsubscribe. Which is in a way a bit disappointing, unethical and not to mention – tiresome! Why bother to follow and do all the contest requirements when you would do the process again in reverse? Must have all the time in the world.
Anyway, blog owners holding contests will know that you have unfollowed and unconfirmed a subscription (yes, we have prying eyes and we know who you are haha). It has not been written as a rule yet in any blog contest but it might “if you unfollow, unsubscribe or unlike after the contest, you will not be allowed to join again.” Yes, a blog may have frequent giveaways so if the requirements are the same, you don’t have to do all the those again, saves you time, lotsa time!
So think before you unfollow, unsubscribe and unlike.
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