What are logos and what are logo mockups? Now that we’re on lockdown, it is the best time to learn new things or relearn things. A logo is a company’s key to a long-lasting impression. Before deciding on a logo, logo mockups play a big role in the process. One cannot simply pick colors and elements, without thinking about the core values the company represents.
What Are Logo Mockups?
Logo mockups are prototype files – a number of designs in connection to a client’s concept. These logo mockups are especially useful for clients to see which is best in representing them. Designers can place designed logo/s onto mockup templates of various surfaces to create realistic presentations. Also, clients get to see how a design would look in a real setup. You can place a mockup logo on background templates and product images like business cards, notebook surfaces, leather, rubber stamps, mugs, umbrellas, and shirts.
Designing different mock up for logos is a designer’s method of putting out options for colors, elements, and sizing when executing ideas down to layout.
Uses of Mockups
Even if you’re not a designer, mock ups can be great to use for your projects. If you had long wanted to print photos and place frames on your wall, it is most definite that you can find a mock up for wall art or photo frames on image mock up websites. You can visualize your designs pretty easily to avoid wasting time, effort, and resources.
Here are some other creative ways people are using mock ups.
-Business cards, Paper products
Aside from business cards, posters, leaflets, catalogues, and magazines are your business’ first line of promotion. A mockup logo becomes the starting point for your branding concept. There would be lots of element picking, color decisions involved, and it is a designer’s job to put together which best would go with the concept.
Mugs, tumblers, shirts, tote bags are a number of items that companies make use of to promote their services with logos being plastered on each in hopes of making people familiar with their brand. Before producing these items, a lot of mockups are edited, filtered, and tested in relation to the logo.
A bedroom wall comes alive with decals, probably of your favorite quote, or some colorful tribal art. This goes the same for gallery walls. If you are tasked to design an artist’s display of his art, doing a mockup will give you a good scale of wall use regarding art materials.
– Preview Website Layout
Logo mock ups are also useful when trying out the layout of your business website. You can easily see the harmony of colors, the overall symmetry of item placement and layout before launching.
Where to Get Logo Mockup Templates
A mock up takes a lot of time and effort to do from scratch, that is why for convenience, artists buy or download free mock up templates from online resources. Doing logo mockups is easy with sites like DesignBundles.net. They have a myriad of designs to choose from, some free, others starting at a few $ for a bundle.You can find both logo mockups and mockup templates to test your logos on DesignBundles.
When you get stuck up on ideas, it is worth browsing on the many templates DesignBundles offer. You might even get discounted items. That too would keep you motivated to stay in your creative sphere.
DesignBundles.net is one of my favorite resources when it comes to “summoning” ideas. Aside from mock ups, there are canva templates, SVG/digital cut files, and even stock photos that I can use whenever I need a photo for an article asap.
There are also websites where you can upload your designs to see how they would look when printed on products and surfaces.
Here’s a preview of what a logo of our other site would look like when printed on a tumbler and a coaster. You can see that there needs to be some adjustments for the image on the coaster. This is one of the purposes of having mockups provided, you can adjust every detail before showing your final design to your clients.
Convenience of Using Logo Mockups
Sure you can create mockups from scratch, but it takes time and effort. So why not use convenience by using preformatted templates?
Using a logo mockup or any mockup is not difficult. Templates are readily available in PSD formats, and can be easily edited in Photoshop. After downloading your templates, open your file in Photoshop and simply add your logo. You can adjust the design accordingly. Being a psd file, the templates object layers would be easy to edit.
That being said, if you have a lot of time in your hands, you can also make mockups and sell them online. Remember, designers are each unique, what you have to offer could be what another designer is looking for.